Sunlit rural landscape with farmhouse and fields
eXp Land & Ranch

eXp Realty Land & RanchBrand Guidelines

Select the logo and guidelines package that matches your region. Always follow applicable marketing and advertising rules, including HUD, RESPA, and MLS requirements where they apply.

Exclusive Usage

The eXp Realty Land & Ranch identity, including approved logo lockups, colors, typography, and clear space, is proprietary and may be used only in line with official brand standards. Do not modify, stretch, recolor, or separate lockup elements.

Primary Logos

Primary, black on white background
Primary, reversed on black background
Primary, tan on white background
Primary, reversed on olive background

Primary Stacked Logos

Primary Stacked, black on white background
Primary Stacked, reversed on black background
Primary Stacked, tan on white background
Primary Stacked, reversed on olive background

Secondary Logos

Secondary, black on white background
Secondary, reversed on black background
Secondary, tan on white background
Secondary, reversed on olive background

Commercial Logo

Primary Logo

eXp Commercial primary horizontal Land & Ranch lockup, on white
eXp Commercial primary horizontal Land & Ranch lockup, reversed on black

Primary Stacked Logo

eXp Commercial primary stacked Land & Ranch lockup, on white
eXp Commercial primary stacked Land & Ranch lockup, reversed on black

Secondary Logo

eXp Commercial secondary L & R lockup, on white
eXp Commercial secondary L & R lockup, reversed on black

Canada Logos & Guidelines

eXp Land & Ranch New Brunswick horizontal logo, black

New Brunswick Logo Files

Download
eXp Land & Ranch Nova Scotia horizontal logo, black

Nova Scotia Logo Files

Download
eXp Land & Ranch Ontario horizontal logo, black

Ontario Logo Files

Download
eXp Land & Ranch Quebec horizontal logo, black

Quebec Logo Files

Download

Co-branding

Agents or brokerages may co-brand with eXp Land & Ranch as long as the following conditions are observed:

  • The proper amount of safe space is allocated around the eXp Land & Ranch lock-up
  • The eXp Land & Ranch lock-up is always the leftmost logo when co-branding
  • Both logos appear equal in scale — achieve this by matching the height of the square in the eXp Land & Ranch lock-up
Co-brand example with space for partner logo beside eXp Land & Ranch
Example partner brokerage logo paired with eXp Land & Ranch

Brand Colors

Wheat

Hex #E1DBC0

Rust

Hex #B2794B

Dark Sage

Hex #555F56

Moody Sky

Hex #394a58

Pinto

Hex #6C5F4B

Charcoal

Hex #3b3b3b

Brand Imagery

  • Use natural, clean imagery with warm lighting
  • We should always strive to represent diversity and inclusiveness in our images
  • Color must always complement chosen image
Layered mountain ranges in soft morning light

Farm & Ranch Imagery

Person walking through a sunlit field with livestock in the background

Warm, Inviting Staging

Figure walking through an open grassy field with sheep and distant rows of trees

Beautiful, Open Spaces

Typography

Modern

Roboto Font Family

THE QUICK

Roboto Condensed Bold All Caps for titles and highlighted body text

Brown Fox

Roboto Condensed Bold for intro copy and subtitles

jumps over the lazy dog

Roboto Regular for body text

CLASSIC (Headlines and Subheadlines)

Goudy Font Family

The Quick

Goudy Bold, Sentence Case for primary title option

The Quick

Goudy Bold, All Caps for secondary title option

The Quick

Goudy Bold Italic, All Caps for secondary title option

Brown Fox

Roboto Condensed Bold for intro copy and subtitles

jumps over the lazy dog

Roboto Regular for body text

Brand Imagery

  • Use natural, clean imagery with warm lighting
  • We should always strive to represent diversity and inclusiveness in our images
  • Color must always complement chosen image
Layered mountain ranges in soft morning light

Farm & Ranch Imagery

Person walking through a sunlit field with livestock in the background

Warm, Inviting Staging

Figure walking through an open grassy field with sheep and distant rows of trees

Beautiful, Open Spaces

Logo Usage

  • Care must be taken to create well balanced and considered compositions
  • Choose a light or solid-colored area to ensure the logo doesn't get lost in the background
  • Only use the secondary logos to reinforce eXp Land & Ranch recognizability after using the primary logos (ex. multi-page documents, presentations, social media posts where space is limited)
  • Topographic element used as shown below
Person walking through a sunlit field with cattle, demonstrating logo placement on photography

Motifs

Brand motif panel
Modern stable building with wood siding and curved roof
Riders on horseback in an open field at sunset with mountains